Creating beautiful website is not enough to attract traffic; it needs a lot of other elements to do so. Launching a website is just a first step towards harnessing online technology to extend the organization’s reach and increase leads that convert to sales. Lack of website traffic is one of the most common challenges faced by business owners.
Here are few techniques that can help increase the website traffic:
Optimize Content for Search Engines:
Whether it’s the site’s content or the article, make sure it is optimized for search engines. Focus mainly on the three main aspects of the content, namely: keywords, Meta title and description. Ensure these three points are taken care of while generating content. This will help the page rank higher for keywords and in return generate more traffic.
Social Media Networking:
Today, most of the internet users have an account on one or more social media sites like Facebook, Twitter, Google+, etc. Social media is a great tool to reach out to a very large audience and bring traffic to the website. Considering the power of social media, it is highly recommended to create profile on various social media platforms. Post relevant content about the industry and engage more users.
Newsletter Signup Widget:
Include newsletter signup widget in the website; the newsletters periodically notify potential customers about special offers, new products and information. The newsletters should contain blurb and teasers that motivate the customers to click through to get to the information posted on the website. Recipients receiving newsletters can share it with their friends and family for more traffic to the site.
This is one of the easy ways to gain referral traffic. Social bookmarking sites allow visitors to randomly appear on the site after defining personal interests and desired platforms.
There were times when internet browsing was done via desktops and laptops. Today, with the evolution of mobile devices, most people surf the internet or do the shopping online. Hence it has become important to get the website responsive, to not frustrate the visitors by having them to pinch the page to fit the screen. Ensure the website is accessible and comfortably viewable across various devices, including smaller screen smartphones.
Faster Loading Site:
It is important for the site to load faster to attract more users. It is vital to have the pages technically optimized, including image sizes, page structure and the third-party plugins functionality. No one likes a site that takes more than 3 seconds to load; hence it is important to make sure the site loads faster to engage more traffic.
Follow the above mentioned points to attract more traffic to the site.